By in Analytics & Tracking August 13, 2025

In digital marketing, precision is everything.You spend weeks crafting ad copy, targeting the perfect audience, and fine-tuning creative — but without accurate tracking, you’re flying blind.That’s where UTM tags come in.These small snippets of...

By in Platform News July 10, 2025

We’re excited to announce that alongside our main domain ws.tc, you can now create and manage short links using ds.tc and zs.tc.This gives you even more flexibility and branding power for your campaigns.

By in Digital Marketing July 10, 2025

Practical tactics to lift CTR & lower CPA using branded short linksIn today’s hyper-competitive digital ad landscape, small optimizations aren’t optional — they’re the difference between a campaign that prints profit and one that bleeds budget.While marketers often obsess over headlines, creative tweaks, or bidding strategies, one element remains surprisingly overlooked: the link itself.Short links are far more than a neat aesthetic trick. Used strategically, they become powerful tools that can boost your click-through rates (CTR), enhance user trust, and drive down your cost per acquisition (CPA).Here’s how to turn simple URLs into ROI-boosting assets.