5 Ways Short Links Supercharge Your Ad Campaigns
Practical tactics to lift CTR & lower CPA using branded short linksIn today’s hyper-competitive digital ad landscape, small optimizations aren’t optional — they’re the difference between a campaign that prints profit and one that bleeds budget.While marketers often obsess over headlines, creative tweaks, or bidding strategies, one element remains surprisingly overlooked: the link itself.Short links are far more than a neat aesthetic trick. Used strategically, they become powerful tools that can boost your click-through rates (CTR), enhance user trust, and drive down your cost per acquisition (CPA).Here’s how to turn simple URLs into ROI-boosting assets.
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